Roy Virgen, Jr.: How Social Media Facilitates Word-of-Mouth Marketing and Viral Content Sharing for New Businesses Word-of-mouth marketing and viral content sharing are assets for new businesses seeking to d build brand awareness. Social media platforms serve as catalysts, offering new businesses opportunities to foster organic engagement through social networks. Roy Virgen, Jr. will discuss the ways in which social media facilitates word-of-mouth marketing and viral content sharing for new businesses. Shareability and Social Proof Social media platforms make it easy for users to amplify messages and recommendations to their networks. By creating shareable content that resonates with their audience, new businesses can harness the power of social proof, where…